Celebrating Single Parent Superstars

To celebrate hard-working single parents everywhere, Yoplait challenged Svedvik Collective to creatively activate the National Single Parent’s Day holiday. We were tasked with concepting, designing, and producing a multi-faceted experiential marketing campaign with a central emphasis on digital content.

Partnering with the Ralph’s Supermarkets, Svedvik developed a surprise and delight initiative where unsuspecting single parent shoppers were treated to a series of surprise-and-delight, VIP moments culminating at the check-out. The first day the long-form video [above] was posted it generated more than 2500 shares and 450+ positive comments.

This initiative exemplifies the use of experiential as content and how if done right can generate powerful brand tools while also being truly authentic (and heartfelt!)